Lessons on Persuasion from the “Radio Chick”


On June 25, 2019, the York Women’s Network welcomed Leslie Gold, our first external speaker, to give her lively take on persuasive communication. Leslie has a long career in talk radio, under the moniker of the “Radio Chick,” and she provided attendees with her media-honed techniques and perspectives, particularly on how persuasion starts with storytelling. She explained that business stories should have an emotional arc, include at least one human being, and end with a controlling idea, or “moral of the story.” She also gave her insights on gender-specific communications and overcoming nerves when speaking publicly. Given the terrific feedback from attendees, we look forward to more external speakers down the road.